An experienced leadership team
Peter Gleason
CEO & CO-FOUNDER
“I believe that now is the time that we can make the world a better place, by helping people and organisations become healthier, greener and more financially secure.”
Over the last 30 years Peter has been an industry expert, founder, mentor, thought leader, team builder, business creator and board director in retail, insight, loyalty, digital, retail media & data monetisation.
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Prior to founding id8 360, Peter was Chief Administrative Officer & President of International Operations for Cardlytics, with oversight for people and culture, long-term planning, Chief of Staff, the Direct to Consumer businesses Dosh and Entertainment, innovation, UK business and international expansion.
Peter led the Cardlytics acquisitions of Bridg and Entertainment, helped create the India outsourcing operations and was the driving force in launching Open Banking partnerships.
Peter was founder & President of Intelligent Shopper Solutions at Aimia, which partnered with over 320 FMCG / CPG clients and 10 retail partners around the world. He was appointed to the boards of i2c, the joint venture with Sainsbury’s and 11Ants the JV with Air New Zealand.
Previously, Peter was founder & Managing Director of Retail Media & Data Insights at dunnhumby, the customer marketing consultancy owned by Tesco, was the Sales Director at Catalina Marketing UK Ltd, and held various positions with Kimberly-Clark, Mars Confectionery and Gillette.
Peter has run businesses in UK, USA, Canada, Australia, New Zealand, Japan, Switzerland, Sweden and Portugal.
Jed Murphy
COO & CO-FOUNDER
“There is a growing need to demonstrate that work has a social purpose - and innovation should be at the heart of changing the world for the better.”
Jed has over 25 years experience in marketing, loyalty, digital technology and product development. Jed works across UX, research, product management, data, digital media, engineering, finance & marketing.
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Before founding id8 360, Jed led Strategy & Innovation at Cardlytics. He developed Cardlytics’s overall strategy & product roadmap securing Board approval for a multi-year digital transformation programme that led to the creation of a self-serve platform for advertisers and a new, flexible ads interface for bank partners.
He built and launched the UK’s first Open Banking cashback programme with Sainsbury’s & Nectar, creating the UK’s largest Open Banking proposition and he also designed and launched Cardlytics’ first successful category & product-level offer capability.
Jed was also a key member of Cardlytics’ M&A team that acquired & integrated the Dosh, Bridg & Entertainment businesses.
Previously Jed was Global Digital Strategy Director at Aimia, responsible for the strategy and delivery of digital solutions for Aimia's own loyalty programmes (Nectar, Aeroplan) as well as for clients & partners.
Prior to this, Jed held senior roles within Carlson Marketing, a leading through-the-line marketing agency, working with global brands such as BT, Coca-Cola, Diageo, Arla Foods, & Hyundai.
Jade Johnson
HEAD OF PEOPLE & OPERATIONS
“Talent and culture are critical to innovation because creativity, diverse perspectives, and problem-solving abilities drive new ideas and solutions.”
Jade has over 15 years’ experience in both operational and corporate environments across a wide range of industry sectors. Her key areas of expertise lie in People strategy and policy, people planning and delivery, performance management and organisational design.
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As the former People Director at Cardlytics UK, Jade was an integral part of the senior leadership team. Her primary focus was on shaping and implementing the UK HR strategy, a role that required managing and enhancing various facets of the UK People function. Jade played a pivotal role in guiding senior leadership and stakeholders on matters such as people planning, benefits and reward, learning and development, complex employee relations issues, restructures, mergers and acquisitions, employee engagement and creating a culture aligned to Cardlytics core values.
During her time at Cardlytics, Jade successfully created and led the first global employee mentorship programme, as well as spearheading the UK diversity, equity, and inclusion strategy.
Before her journey at Cardlytics UK, Jade held the role of HR Business Partner at esure, where she provided commercially focussed and pragmatic solutions to a variety of HR issues for a large client group. She also held the role of HR Manager at TLMnexus, a niche software house, and held various HR roles at Carnival UK, the operating Company for P&O Cruises and Cunard.